The retail industry can benefit greatly from the use of online forms as they can help streamline communication with customers and gather valuable data. Online forms can be used for a variety of purposes such as customer feedback, order forms, event registrations, and product surveys. These forms can be easily embedded on a website, shared on social media, or sent through email, making them accessible to a large audience.

Online forms can be particularly useful for the retail industry in situations where they want to gather customer feedback or preferences, conduct market research, or streamline the ordering process. By using MakeForms, retail businesses can capture data digitally, which makes it easier to organize and analyze the information they receive. This can help them make more informed business decisions, improve customer satisfaction, and ultimately increase sales.

Retail businesses should use online forms whenever they want to gather customer feedback, preferences, or data on their products or services. Online forms can be used on a business’s website, social media platforms, or email campaigns. By placing these forms in convenient locations for their customers, retail businesses can increase the likelihood of receiving responses.

7 Best Practices for Crafting Highly Effective Online Forms in the Retail Sector through MakeForms:

Keep forms short and simple

Make sure forms are easy to complete to increase the likelihood of customer response. MakeForms offers various form formats, including one at a time and step forms, which can help businesses break long forms into multiple steps.

Use conditional logic

MakeForms offers conditional logic, which allows businesses to show or hide questions based on previous answers. This helps to make forms more personalized and relevant to customers.

Custom branding

With the help of MakeForms’ custom branding feature, businesses may alter the appearance and feel of their forms to better reflect their brand.

Use workflows

MakeForms provides workflow capabilities that enables companies to automate procedures like notifying team members or sending confirmation emails when a form is submitted.

Share and Embed forms

With the option to share and embed forms provided by MakeForms, it is simple to reach a larger audience and gather data from numerous channels (sources)

Security compliance

Making use of features like data encryption, password protection, and access control lists, MakeForms offers a variety of security compliances that guarantee data security and privacy compliance.

Team collaboration

Making the process more effective, MakeForms provides team collaboration capability that allows numerous team members to work on the same form at once.

By following these tips, you can create an online form that is user-friendly, professional, and effective in capturing data.

The types of questions to include in a Retail Form 

  • Contact information: Name, email address, phone number, and mailing address.
  • Shopping habits: Ask about the customer’s typical shopping frequency, preferred shopping channels, and purchase habits (e.g., in-store, online, mobile).
  • Product preferences: Ask the buyer about their preferred products or product categories, as well as any particular brands.
  • Feedback on products or services: Get customers’ thoughts on what they like, dislike, and any suggestions for improvement.
  • Loyalty programs: Ask the consumer whether they are a part of any loyalty programs, and if so, which ones.
  • Demographics: Ask the client’s age, gender, occupation, and income level in the demographics section.
  • Marketing preferences: Inquire about the customer’s preferences for receiving marketing communications (such as by email, text message, or social media) and what kinds of deals or promotions they are most drawn to.
  • Referral sources: Discover how they learned about your retail operation, who referred them, and whether they would recommend

Types of Forms used in the Retail Industry

Customer Feedback

Collect feedback from customers on their shopping experience

Order Form

Allow customers to place orders online

Job Application

Enable job seekers to apply for job openings

Event Registration

Register attendees for in-store or online events

Contact Form

Allow customers to send inquiries or contact the retailer

Product Return

Process product returns from customers

Subscription Form

Allow customers to sign up for newsletters or promotional emails


Gather insights and opinions from customers

Product Review

Collect reviews and ratings from customers

Warranty Claim

Process warranty claims from customers

Donation Form

Enable customers to donate to a charity or cause

Sweepstakes Entry

Allow customers to enter sweepstakes or contests

Gift Card Balance Check

Enable customers to check their gift card balance

Membership Sign-up

Register customers for membership programs

Referral Form

Allow customers to refer friends to the retailer

Product Request Form

Enable customers to request specific products

Personal Shopper Request

Allow customers to request assistance from personal shoppers

Live Chat Request

Enable customers to initiate live chat with customer service

Store Feedback

Collect feedback on store location and staff

Loyalty Program Sign-up

Register customers for loyalty programs

Browse free templates here

Revolutionize retail data collection with MakeForms!