Why Feedback Surveys Are Important for Your Business

Feedback surveys are a valuable tool for gathering feedback from customers, employees, and other stakeholders. These surveys provide insight into areas of strength and areas for improvement, helping businesses make informed decisions and improve their products, services, and processes. Gathering feedback also allows businesses to create a more positive customer experience, increase customer loyalty, and measure the return on investment for the business.

How to Create Feedback Surveys with MakeForms?

MakeForms makes it easy to create feedback surveys that are tailored to your specific business needs. With MakeForms, you can create custom surveys that include a variety of question types, such as multiple choice, open-ended, and rating scales. The tool also allows you to distribute surveys to specific groups of customers, track responses, and analyze the results in real-time.

Types of Questions to Ask in Feedback Surveys

When creating feedback surveys, it’s important to include a variety of question types that address different aspects of the customer or employee experience. Some examples of the types of questions you might include are:

  • Overall satisfaction:
    Ask customers or employees how satisfied they are with your products, services, or processes overall.
  • Specific product or service satisfaction:
    Inquire about specific satisfaction levels regarding products or services.
  • Customer service satisfaction:
    Seek insights about their customer satisfaction levels they received with your company.
  • Suggestions for improvement:
    Request for suggestions on how to improve products, services, or processes.
  • Likelihood to recommend:
    Ask customers or employees how likely they are to recommend your products, services, or processes to others.
  • Demographic information:
    Collect demographic information, such as age, gender, or location to understand the data better.


Types of Feedback Surveys

There are various types of feedback surveys, each with a specific purpose:

General event survey

Get a broad overview of the attendee’s overall satisfaction with your event.

Post-purchase feedback survey

Gather feedback while it is still fresh in the customers’ minds.

On-site feedback survey

Get feedback in real-time, during a visit.

Customer satisfaction survey

Evaluate the customers’ satisfaction with the business overall.

Employee satisfaction survey

Measure the employees’ satisfaction with the business overall.

Net Promoter Score (NPS) survey

Monitor a customers’ likelihood to recommend the business to others.

Customer loyalty survey

Find out a customers’ loyalty to the business.

Customer feedback survey

Gather feedback from customers on various aspects of the business.

Product feedback survey

Determine feedback from customers on specific products.

Service feedback survey

Quantify feedback from customers on specific services.

Process feedback survey

Collect observations from employees or customers on specific processes.

Website feedback survey

Instantly gather a rating from customers on your business’ website.

Mobile app feedback survey

Easily gather feedback from customers on your mobile app.

Social media feedback survey

Check in on your customers about your social media presence.

Marketing feedback survey

Survey customers on the business’ marketing efforts.

Supplier feedback survey

Identify critique or input from your suppliers