Why Market Research Surveys Are Important

Market research surveys provide insight into market trends, customer preferences, and areas for improvement, helping businesses make informed decisions and improve their products, services, and marketing strategies. Gathering market research also allows businesses to gain a competitive edge, identify new opportunities, and measure the effectiveness of their marketing efforts.

How to Create Market Research Surveys with MakeForms

Create market research surveys that are tailored to your specific business needs with MakeForms. You can create custom surveys to include question types, such as multiple-choice, open-ended, and rating scales. The tool also allows you to distribute surveys to specific groups of customers, track their responses, and analyze the results in real time.

Types of Questions to Ask in Market Research Surveys

When creating market research surveys, it’s crucial to include questions that address different aspects of the customer or market experience. Some examples of the types of questions you might include are:

  • Brand awareness:
    Include questions for your customers or potential customers to check if they are familiar with your brand.
  • Product or service awareness:
    Add questions asking if your audience is familiar with your specific products or services.
  • Purchase intent:
    Ask your customers or potential customers if they plan to purchase your products or services in the future.
  • Brand loyalty:
    Include queries that dig into customer loyalty towards your brand.
  • Competitor awareness:
    Add questions about your competitors to analyze how familiar your customers are with them.
  • Market segmentation:
    Insert questions about audience demographics, such as age, gender, or location, to segment the market better.
  • Product or service satisfaction:
    Incorporate questions about their satisfaction with your specific products or services.
  • Advertising effectiveness:
    Include questions that help you understand the effectiveness of your advertising efforts.

Types of Market Research Surveys

There are various types of market research surveys, each with a specific purpose:

General Market Research Surveys

Get a broader view of the market and your customer preferences for better brand growth.

Brand Research Survey

Get a deeper insight into your customers’ perceptions and awareness of your brand.

Product Research Surveys

Find out how your customers feel about your products and services.

Service Research Surveys

Get a better understanding of your customers’ perceptions and satisfaction with a specific service.

Customer Satisfaction Survey

Get to know your customers’ overall satisfaction with your business or its products/services.

Customer Loyalty Survey

Dig into how loyal your customers are to your brand or business.

Market Segmentation Survey

Gather information about your target customers’ demographics to segment the market more effectively.

Target Market Research Survey

Collect insights on a specific target market for better brand strategy analysis.

Competitor Research Survey

Assess your customers’ perceptions and satisfaction with your competitors.

Advertising Research Survey

Get feedback about your customers’ perceptions and effectiveness of your advertising efforts.

New Product Research Survey

Collect insights about your customers’ interest and perceptions for a newly launched product.

Pricing research survey

Get a better understanding into your customers’ perceptions and willingness to pay for a product or service.

Distribution research survey

Gather information on customers’ preferred method of purchasing and receiving a product or service.

Brand positioning survey

Get a deeper insight into your customers’ thoughts about your brand and other competing brands to understand the market better.

Product positioning survey

Assess your customers’ perceptions and associations with a product to match build the right brand positioning.

Market potential survey

Get a deeper insight into the potential size and growth of your target market.

Concept testing survey

Check with your customers’ perceptions and interest in a new concept or idea before proceeding to action.

Market trend survey

Collect deeper insights and information on current and emerging market trends.

Market share survey

Gather information on a business’ market share compared to competitors.

Brand equity survey

Collect information on your customers’ perceptions and associations with your brand’s value.

Behavioural health survey

Get a deeper insight into your patients’ satisfaction with behavioural health services.

Product trial survey

Gather information on customers’ perceptions and satisfaction after trying a product.

Brand awareness survey

Get an insight into the reality of the brand awareness your company enjoys in the market.

Product awareness survey

Delve deeper into the level of product awareness that exists within your target audience.

Brand image survey

Get a deeper insight into your customers’ perceptions in terms of your brand image.

Product feature survey

Find out your customers’ perceptions and importance of specific product features.

Brand personality survey

Gather information on customers’ perceptions and associations with a brand’s personality.

Product packaging survey

Find out whether your customers like your packaging, or collect feedback to improve it further.

Brand messaging survey

Get a deeper insight into your customers’ perceptions and understanding of a brand’s messaging.

Market size survey

Amass data to further understand the size of the market you want to enter.

Market growth survey

Get an understanding of growth opportunities in your market that help inform your next move.

Market segment survey

Collect information on specific
segments of a market for better target and advertising.

Market penetration survey

Gather information on a business’ penetration into a market to help reach out to new customers.

Market mix survey

Collect data on the effectiveness of your market mix, including product, price, place, and promotion.

Market forecast survey

Get a deeper insight into projected market trends and future growth prospects.

Market analysis survey

Dig deeper into your market by asking questions about your market’s overall performance and potential opportunities.

Customer demographics survey

Gather information on customers’ demographics, such as age, gender, income, and education.

Customer behaviour survey

Ask the right questions to profoundly understand your customers’ buying behaviours and habits.

Customer needs survey

Get a deeper insight into your customers’ needs and wants to make better business decisions.

Customer expectations survey

Accumulate ideas on customers’ expectations and desired outcomes for your products.

Customer value survey

Get a deeper insight into your customers’ perceptions of value and willingness to pay.

Customer satisfaction survey

Understand your audience better with by gathering information on their satisfaction levels.

Customer feedback survey

Collect in depth customer feedback and suggestions to make informed decisions.

Customer complaints survey

Gather information on customers’ complaints and dissatisfaction for better complaint resolve.

Customer retention survey

Find out your customers’ likelihood to continue using a business or its products/services.

Customer loyalty survey

Get a deeper insight into your customers’ loyalty to your brand or business.

Customer acquisition survey

Collect details on a customer’s acquisition journey to improve and shorten the journey.

Customer lifetime value survey

Get a deeper insight into your projected value of a customer over their lifetime.

Customer retention rate survey

Find out the rate at which customers continue to use your business or its products/services.

Customer acquisition cost survey

Calculate the cost of acquiring new customers for your business by asking the right questions.

Customer referral survey

Gather information on customers’ likelihood to refer others to a business or its products/services.