Real Estate Lead Forms That Sell: 7 Proven Examples from Top Brokers

Are you entering every day with a predictable flow of real estate leads, or constantly struggling to find your next deal?
The truth is, instagram or running ads on Google, just isn’t enough for real estate lead generation. It’s about what happens after someone clicks, how effectively you capture, verify, and convert that interest into a real conversation.

From Google Ads and open houses to expired listings and social media engagement, every channel can bring attention. But without the right lead form, that attention rarely becomes action.

That’s why the most successful brokers rely on more than visibility, they rely on conversion systems built around smart, verified, and beautifully designed lead forms.

In this article, we’ll explore 7 high-converting real estate lead forms used by global top-performing agents, plus how you can build all of them easily using MakeForms, an AI form builder designed to eliminate fake leads and help you capture serious buyers and sellers at scale.

1. Property Inquiry Form

Let’s start with the simplest lead capture form, the bread-and-butter of real estate websites.  A lead capture form that lives under property listings and invites users to request more info or schedule a call. It meets the buyer at their moment of interest, when they’ve seen a property they genuinely like on your website.

Here’s an example from one of the top real estate brokers from Dubai - Castles Plaza Real Estate.

This inquiry form works beautifully because it feels personal, easy, and designed for high-intent buyers. It removes friction with the form placed right next to the listing.

• Clear agent photos and details create instant credibility.
• It asks only essential questions
• It has a pre-filled message that already has the name of the listing, making submitting an inquiry effortless.
• Strong call-to-action buttons, including WhatsApp and Call, boost conversions by offering instant contact options.

How to make property inquiry forms on MakeForms:
You can build a property inquiry form exactly like this on MakeForms without any coding. You can add agent images, pre-fill fields with property details, and include instant contact options like WhatsApp or Call, all through simple drag-and-drop tools. With built-in features for OTP verification, you can even have inquiries verify their identity with a quick phone OTP, so you have fake leads eliminated in the first step itself. 

2. Interactive Property Match Form

Buyers love the personalization. An interactive lead generation form that feels like a property quiz, instantly revealing relevant listings is a great way of getting pre-qualified leads from people who already have intent. 
You can ask questions like, “What’s your budget?” “Which area are you looking at?” and then display the best property matches for them. 

The London Broker does this well with their minimal interactive property match form at the top of their website. 

Although this is more a search form by The London Broker, it's a great example of how to keep a real estate experience fast and high-value. Right at the top of the website, it asks the most important question first—Buy or Rent—which means the entire journey starts with smart conditional logic.
Users can immediately enter their street, location, postcode, giving them instant relevance without feeling overwhelmed. What makes the form especially effective is the optional Advanced section. If a user clicks it, they get more detailed filters like number of bedrooms, price range, property type, and search radius. But if they don’t, the site still provides quick matches based on their basic criteria. This balance is brilliant: it keeps the initial form lightweight while still ensuring users see value quickly without being forced to answer too many questions at once.

How to make property match forms on MakeForms:
You can build a form exactly like this on MakeForms using our advanced conditional logic tools - no coding needed. Our logic builder lets you create a real estate lead form that starts simple and expands only when the user wants more detail, just like The London Broker's form. You can show different fields based on whether someone selects Buy or Rent, reveal advanced filters only when clicked, and guide users through a clean lead capture form.

3. Free Home Valuation Form

This is a very popular lead capture form for top brokers, it’s perfect for attracting sellers. This style of lead generation form asks for basic property details to estimate value and start a conversation about listing. It positions you as a trusted advisor, not just an agent.
Have a look at Anvil Real Estate’s Home Evaluation lead form. They are one of the top brokerage firms in California, USA.

This is a great example of a high-converting real estate lead form because it starts with a single, high-value action - checking their property’s estimated value - which immediately hooks homeowners with something genuinely useful. 
From there, it uses clean, one-question-at-a-time screens to ask more questions about no. of bedrooms and selling intent, which feels effortless compared to a long traditional form. The layout is visual, the icons make each step intuitive, and the questions feel very minimal.
Finally, the form ends with a friendly section asking where to send the report, making the submit step feel like the user is receiving value rather than giving up personal details. 

How to make a home evaluation form on MakeForms:
You can build your own free home valuation form with logic and dynamic calculations on MakeForms as well. It can be as smart, low-friction, and perfectly designed as this example! You can use our AI powered form builder, where you simply leave a prompt saying “build a one-at-a-time home valuation form for my real estate firm” or you can pick a ready template as well! We also have provisions to drag and drop Privacy and Compliance checkboxes at the end. Without any coding. 

4. Real Estate Calculator Form

This is a lead magnet disguised as a lead capture tool. Every top broker has mortgage or EMI calculators that end with a conversion question to attract both early-stage and serious buyers.
Let’s look at this Mortgage Calculator by  Castles Plaza Real Estate, in Dubai.

Castles Plaza Real Estate uses a brilliantly simple mortgage calculator form that sits right next to the listing. Instead of overwhelming buyers with complicated financial inputs, it keeps things to just four basic fields. If you want to turn this into the perfect real estate lead form, you can request an email ID for them to receive a full breakdown to be emailed to them. Honestly one of the most effective calculators we’ve seen compared to the cluttered, overly complex versions on most real estate sites.

How to do make a real estate mortgage calculator on MakeForms:
You can create this lead form very easily on MakeForms by adding calculation fields directly in your form and trigger an email ID collection field before showing results. This simple gate keeps your CRM clean and ensures high-quality lead generation form entries. Here’s a quick Youtube tutorial to create a free mortgage calculator for your real estate firm.

5. Exclusive Project Registration Form

Top brokers have VIP or exclusive lead capture form to drive urgency and scarcity. It’s a great strategy to filter real estate leads for motivated, action-ready buyers. 
Think “Be the first to know” or “Get VIP access.”
Callum Swan Realty, a top realtor from Marbella, Spain, has done a really good job of this. 

Right on the homepage, there’s a clear, compelling call to action—Join our private list—that opens into a clean two-field signup form. The agent’s photo is displayed prominently, which adds a personal touch and reinforces credibility. The copy is reassuring and honest, explaining that they don’t bombard subscribers with newsletters.
And the inclusion of two separate privacy policy checkboxes is a smart trust-builder, showing clear transparency and respect for the user’s data. It’s minimal, personal, and highly trustworthy, exactly how a premium real estate VIP list should feel.

How to do make a project project registration form on MakeForms:
You can create a VIP list just like Callum Swan Realty’s on MakeForms with absolutely no coding. Our builder lets you set up a clean, two-field lead capture form, add an agent photo or brand visuals, and include reassuring text about how often you email your subscribers. You can also add multiple consent checkboxes for privacy, GDPR, or marketing preferences—perfect for building trust and transparency. It’s the simplest way to recreate a premium, high-trust real estate subscription experience using real estate lead form best practices.

6. Consultation or Site Visit Form

A simple yet powerful real estate lead form that turns interest into appointments is a consultation form. It captures high-intent users who can book a consultation instantly while they are on your website.
We love this pop up form by Callum Swan Realty, a top realtor from Marbella, Spain. 

It’s a simple slide in form that asks just 3 questions. It also has his picture along with a few encouraging words
How to make a site visit form on MakeForms:
MakeForms also offers side pop-up form embeds, which means you can place this consultation or site visit signup real estate lead form directly on your website to capture potential buyers at the perfect moment. And if you want to go a step further, you can even integrate calendar tools like Calendly to allow high-intent leads to instantly book site visits or consultations. You can watch a quick tutorial right here on how to integrate Calendly into your lead capture forms.

7. Newsletter or Market Update Form

A newsletter form is a lightweight lead form but it’s just right for leads not ready to buy yet, who you can nurture further by sending updates, tips, and local market news. It keeps your brand top of mind and builds trust over time. 
The best way to make this an effective lead form, is to keep it simple. Don’t ask for too much information. One of the top brokers of Cayman Islands, Edgewater, does this very well.

How to make a newsletter sign up form on MakeForms:
You can use MakeForms’ email subscription templates to add this to your real estate form. We recommend you add consent or privacy checkboxes and trigger automated welcome emails the moment someone joins your list. All made very easy with MakeForms. 

Why Use MakeForms For the Best Real Estate Lead Capture Forms

MakeForms is the most reliable platform for real estate brokers and teams who want high-quality lead forms that actually convert.
Every example you saw above, from property inquiry forms, interactive property match forms, home valuation flows, mortgage calculator forms, VIP project registrations, consultation pop-ups, and newsletter signups, can be built on MakeForms in minutes.
And unlike basic builders, MakeForms comes with built-in OTP verification for both phone and email, ensuring every real estate lead form you publish is instantly verified before it enters your CRM.
This is critical for real estate teams spending heavily on Google Ads, Meta Ads, YouTube, portals, and influencer marketing. One fake number can waste an entire follow-up cycle.

Here’s more ways MakeForms ties all your real estate lead forms together:Everything you need to build high-converting real estate lead forms

• AI-generated templates, ready to edit template library for all real estate use cases
• Drag-and-drop builder to recreate modern layouts exactly like the examples showcased
• Built-in OTP verification (phone & email) ensuring verified, high-intent real estate leads
• Conditional logic for smart experiences (Buy vs Rent, basic vs advanced filters, valuation steps)
• Calculator fields for instant mortgage/EMI calculators and dynamic property value estimators
• Beautiful website embeds including pop-ups, slide-ins, in-page forms, sticky bars, and full-page views
• WhatsApp & Call CTAs to mimic top brokerage websites
• Branding controls to match your agency’s visual identity
• CRM integrations so your verified lead generation forms sync instantly
• Privacy controls including GDPR + consent checkboxes used by premium brokers globally

With MakeForms, every form you build is fast, clean, mobile-friendly, and optimized for conversions, making it the perfect tool for real estate lead generation across every channel.
MakeForms combines AI powered form creation with verification tools, and analytics, making it the best lead capture form builder for real estate professionals who want predictable, verified growth.
Use our MakeForms free trial to create your high converting real estate lead form right now.