TCPA Consent Language Requirements for Lead Forms [With templates]

If you intend to contact users from the US through phone calls or text messages, collected through your lead forms, then you need to implement these consent language in your forms today! 

What is TCPA Compliance?

TCPA or Telephone Consumer Protection Act (TCPA) is a U.S. federal law that dictates the permissible methods and timing for businesses to communicate with individuals via phone or text. It is recognized as a significant measure against robocalls and spam texts, which is why the TCPA imposes extremely stringent conditions on when and how companies can reach consumers.

Under the Telephone Consumer Protection Act (TCPA), you need prior express written consent before reaching out to leads with marketing calls, SMS, or auto-dialed messages.

That means:

• You can’t just collect a phone number and start calling
• You must disclose how and why you’ll contact someone
• The user must actively agree to receive those communications

What Is One-to-One TCPA Consent?

You may have also heard of TCPA One-to-One Consent which was introduced later to address a common loophole in the lead generation world. Traditionally, lead generators employed broad consent language, allowing multiple companies to contact their consumers based on a single, generalized agreement. Something like this:

By clicking ‘Submit,’ you agree to be contacted via phone, text, or email by [Company A], [Company B], [Company C], [Company D], [Company E], and their partners or affiliates…

But 1 to1 TCPA consent language asks that your customers give individual, explicit permission to each business that contacts them- not just a blanket "I agree" to be contacted by anyone.

According to the latest FCC ruling on lead generation, your TCPA compliant forms must:

• Clearly list each company contacting the lead
• Let the user select companies individually
• Confirm consent isn’t required to receive a product or service

Even though legal challenges have delayed this rule’s enforcement, it’s fast becoming best practice for compliance. So we’re making things easy for you with these TCPA consent language templates that you can use in your lead forms.

TCPA Consent Language Templates for Lead Forms

Here are two plug-and-play templates to ensure your forms meet TCPA consent requirements for text message and call standards. Credit: Troutman Amin, LLP via TCPAworld.com

Template: Multiple Companies (1:1 Consent)

By clicking {Insert Button CTA Text} {above/below}, I am providing my ESIGN signature and express written consent to permit the company or companies selected below, and parties calling on their behalf, to contact me at the number provided for marketing purposes, including via automated technology, SMS/MMS messages, AI generative voice, and prerecorded/artificial voice messages.

I understand that my consent is not required to obtain any goods or services and that I can connect with sellers without providing consent by calling {888-xxx-xxxx}.

I also agree to the {Terms of Service} and {Privacy Policy}.

Select the companies you’d like to hear from:

 [ ] Company A
[ ] Company B
[ ] Company C

Template: Single Company

By clicking {Insert Button CTA Text} {above/below}, I am providing my ESIGN signature and express written consent to {Company Name}, including parties calling on their behalf, to contact me at the number provided above for marketing purposes. This may include automated technology, SMS/MMS messages, AI-generated voice, or prerecorded/artificial voice messages.
I acknowledge that my consent is not required to obtain any product or service and that I may call {888-xxx-xxxx} instead.
I agree to the {Terms of Service} and {Privacy Policy}.

Do Not Ignore The Risks of TCPA Non-Compliance

If you find yourself in violation - immediately fix it. Violating TCPA consent requirements isn’t a slap on the wrist, it can cost your business thousands and thousands of dollars per lead.

• Up to $1,500 per violation
• Risk of class-action lawsuits
• Blacklisted domains and phone numbers
• Damaged brand reputation

Even accidental violations, like forgetting to update your form’s wording, can trigger liability.

Core TCPA Consent Requirements for Lead Capture Forms

Apart from the consent language, your lead gen form also must include other TCPA consent form standards:

• Must reference marketing use
• Must disclose use of AI-generated voice or automated dialing systems
• Must mention SMS/MMS if applicable
• Must clearly state consent is not required for service
• Must link to Terms of Service and Privacy Policy
• Must follow ESIGN Act guidelines
• Must give users the ability to choose specific sellers (1:1 consent)
• Must include the phone number field on the same page
• If multiple companies are listed, “Select All” cannot be pre-selected
• Only a reasonable number of companies should be listed

Want to know more about each requirement? Jump to our TCPA Compliance Checklist.

How MakeForms Helps You Stay Compliant

Navigating the complexities of TCPA consent requirements doesn't have to be overwhelming - not if you have the right lead form builder that has compliances built in to it!
By leveraging a lead capture solution designed with compliance in mind, like MakeForms, you can effortlessly integrate necessary TCPA consent language and adhere to the FCC one-to-one consent rule. 

MakeForms Compliance-Ready Lead Form Features:

• Embed TCPA consent language directly in your forms
• Use conditional logic to show seller-specific opt-ins
• Enable OTP verification for phone number validation
• Include non-preselected checkboxes per TCPA 1:1 consent
• Store audit trails with timestamps, IP, and consent

Want to start right away? Explore our 10+ Powerful Lead Generation Form Examples for Various Industries